The participants are given a sample of each different brand of whatever is being tasted. They are also given a list of what brands are present. They must match the sample with the brand, as well as rating best to worst.
Here is the review of different chocolate, from best to worst:
1st Place- Cadbury’s Dairy Milk Chocolate
2nd- IKEA Brand Milk Chocolate
3rd- Lindt Dark w/Sea Salt
4th- Newman’s Own Organics Mocha Chocolate
5th- Green & Black’s Organic Milk Chocolate
6th- IKEA Hazelnut Chocolate
7th- Hershey’s Milk Chocolate
8th- Italian Perugina Milk Chocolate
9th- IKEA Dark Chocolate
Surprised by any of these results? I can assure you the participants were! Who would’ve thought that cheap IKEA milk chocolate would get 2nd place? You might not want to try IKEA dark though! Those top two are probably the best value as well… not as expensive as those pricier organic chocolates (although I’m a big proponent of organic).
This is probably good to know, as Valentine’s Day, the biggest chocolate holiday of the year, is right around the corner! Get your love some Cadbury’s! (Unless it’s me… then I’d go with Newman’s.)